Fund recognised for website at prestigious BIMA Awards

The RAF Benevolent Fund has been recognised for the simplicity and navigability of its website. 

The Fund was honoured at the recent BIMA Awards, the UK's longest standing and most prestigious digital and tech awards. 

Established in 1985, the BIMA Awards recognise the work in the British digital sector that is truly pushing the limits of what is possible, and making a difference in business, culture and society.

The Fund picked up a Bronze Award in the Best User Experience category. 

The  entry focussed on driving engagement via the Fund's website. 

Part of the submission read: "Through our in-depth user research and journey mapping, we identified that better navigation would not only increase the number
of people able to access the charity’s services, but it would also make donating much quicker and simpler too. 

"Now, at the top of the page, visitors can hit 'Support Finder' or 'Donate' and reach their desired content much faster.

"Combining that membership insight with innovative technical solutions such as a Support Finder tool, a Progressive Web App and backend CRM data integration support. 

"The new website launched in late-2021 and now provides improved user experience and drives better onsite engagement as a result."