Direct Marketing Manager
Location: London
Term: Permanent, Full Time
Salary: Circa £42,000 per year plus outstanding benefits
Do you want to make a difference?
The RAF Benevolent Fund is the leading welfare charity for the RAF. Every year we make a real difference to the 40,000 plus people who benefit from our services. Working at the Fund is more than sitting at your desk. In this role you will have the opportunity to be part of our RAF Family. Alongside helping our beneficiaries we also get to hang out with Spitfires and Typhoons, take part in a Dambusters bike ride, attend events like Royal Ascot, the Chelsea Flower Show, and the Bomber Command Memorial Service. Every day you will make a difference and play your part in changing the lives of others and helping people in the RAF Family get through the toughest of times.
Do you want to play a part in what we do?
People are at the heart of what we do. Together we:
- Help reduce social isolation and loneliness among veterans.
- We support ill or injured men and women to have a safe place to call home, a home that meets their specific needs.
- We fund youth services on stations to provide clubs and activities for the children of serving personnel who move every few years.
- We provide grants to help with the cost of living. But this is just a few of the ways we help.
Working at the Fund means you can play your part in changing the lives of people who serve or have served in the RAF and supporting them through some of life’s challenges. It doesn’t matter how long someone served or when. If they were part of the RAF, they and their family are part of our RAF Family. We will always be here to support them when they need it most.
Join The RAF Family and play your part in making a difference.
We have a vacancy for a Direct Marketing Manager. This is a key position in the RAF Benevolent Fund’s friendly and hardworking Individual Giving department. The role is hybrid with a requirement to attend our central London head office 3 days per week.
You will lead our small Direct Marketing team to deliver a programme attracting new supporters to the cause and to retaining our exiting supporters. Building on our success to date with recruitment of regular givers via Value Exchange campaigns you will be responsible for diversifying our acquisition programme, maintaining the profitability of our cash appeals, and refining supporter journeys to maximise loyalty.
You will have proven success in a busy direct marketing environment and a knack for planning and big picture thinking to ensure that donors receive communications that feel truly tailored to them. You will also have strong communication and problem-solving skills, management experience and enthusiasm for the work of the RAF Benevolent Fund.
See the job profile for this role. For an informal discussion about the role please contact Zara Lewis, Head of Individual Giving on 0207 307 3348.
The role is based in our London office, with the expectation to work a minimum of three days in the office and two days at home. The successful candidate for this role will need to prove they have the right to work in the UK.
To apply, please send your CV together with a covering letter detailing why you believe you are suitable for this role and providing examples of how you meet the person specification to, Pete Thompson, Head of HR, RAF Benevolent Fund, 67 Portland Place, W1B 1AR, email HRservices@rafbf.org.uk.
The closing date for applications is Friday 12 January 2024 at midnight. Please note that interviews will be held on 17 and 18 January 2024. Please note that due to the high number of applications expected, only candidates shortlisted for interview will be notified.